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You can imagine the pitch meeting for Masters Of Sex: "It's like Mad Men
– but with boobs!" Whilst it's not an entirely inaccurate description – there's lots of attractive people in fabulous period costumes, smoking, slow-burning plots aplenty and, yes, boobs (not to mention a never-ending parade of other body parts, both male and female) – it's very much its own show. For a start, at no point in Mad Men does anyone brandish a dildo called Ulysses, although Don could probably do one hell of an ad campaign for it.